That's because unlike most who'll take advantage of the free upgrade, disabling the automatic upgrade process requires a little more effort but no more than installing any other OS. It's still an upgrade so you still get to keep all your old apps ( so long as they're compatible.)
I haven't changed my position and the tight integration with Microsoft's ecosystem is ever present in Windows 10 but you can get around it. In fact I'll be doing a series of videos in the near future on just how to minimize the amount of information you share.
Microsoft may be taking a page from Apple's book with this latest version of the "one Windows to rule them all" mantra but for now it's more of an inconvenience than an Apple-like mandate.
The reality of tech in the 21st century is that the more convenience you demand the more of your life you'll be asked to expose. With Windows 10 it's still mostly your choice of how wide to open the Kimono but you need to know what you're buying into.
For the most part, Windows users have gotten off easy with privacy but with an OS that's more connected than any previous version, it's high time we stop taking privacy for granted. Look, if it's got a chip in it somebody can hack it. That's just the world we live in. So make sure to clean up your act before upgrading to Windows 10.
That said, you may need some help when you finally do the upgrade. That's what the series of videos below will show you. I'll walk you through creating media for a manual install then using it to upgrade a Windows 7 Ultimate PC.
Check them out. You'll find them a bit irreverent but likely similar to your own experience when you do upgrade.